JET.COM HQ OFFICE ENVIRONMENTAL GRAPHICS

As the Design Director of Environmental Graphics and Experiential Design, I know that successful collaboration and my ability to interact with the team cross-platform is crucial in bringing dynamic branding elements from an e-commerce platform into the workplace environment. The first step is to understand the platform's mission, values, target audience, and visual language. Once dynamic branding elements are identified, such as the color palette, typography, graphics, and imagery, I explore ways to incorporate them into the workplace through branded signage, wall graphics, digital displays, or other experiential elements. Collaboration with other departments is essential to ensure the design aligns with the platform's branding strategy and the practical needs of the space. My goal is to create a cohesive and engaging experience that reinforces the platform's values and creates a sense of connection for everyone who interacts with it.